A complete 6-section audit of your website, Google profile, social media, OTA listings, reviews, and direct booking readiness — with your full report delivered instantly.
Independent hotels don't always know where their bookings are going — or what small gaps are quietly costing them lakhs every month.
Guests visit, find no way to book, and immediately switch to MakeMyTrip or Goibibo. You pay 15–25% commission on a guest who was already on your site.
Lost: ₹15,000–₹30,000 per month in avoidable commissionsA weak GMB profile with auto-generated descriptions and missing photos pushes your hotel below competitors in local search — before guests even reach your website.
Lost: Hundreds of organic clicks every monthTravellers research hotels on Instagram and Facebook before booking. Without an active presence, you're invisible to a large, high-intent audience that never finds you.
Lost: Guests who would have booked directMany hotels have strong Google ratings but zero reviews on TripAdvisor and Expedia — the platforms international and corporate travellers rely on most.
Lost: Entire segments of high-value guestsGuests can't book what they can't see. A website with no room photos, no amenity details, and no pricing gives visitors no reason to stay — they leave and book on an OTA instead.
Lost: Every guest who visits your site but can't find what they needWithout a "Best Price Guarantee" or clear direct booking incentive, guests default to OTAs — platforms they trust — instead of booking through your own channel.
Lost: Every booking carries a 15–25% commission feeYour hotel name, city, and website (if any). No forms, no logins, no technical setup required.
Website · Google Profile · Social Media · OTA Listings · Guest Reviews · Direct Booking Readiness — checked across every platform your guests use to find and evaluate hotels.
Each section gets a score out of 100. We also calculate your estimated monthly OTA commission loss — so you see the cost of each gap in actual rupees, not vague percentages.
A branded, detailed PDF with your scores, specific gaps, quick wins for this week, and a full 18-item prioritized action plan ranked by revenue impact — ready the moment it's generated.
Website, GMB, Social, OTAs, Reviews, Direct Booking — each rated out of 100 so you know instantly where you stand.
We calculate exactly how much OTA commission your hotel is paying each month — based on your occupancy and room rate.
Every section ends with actions your team can take in the next 7 days that immediately improve your direct booking potential.
18+ prioritized improvements ranked by revenue impact — from same-day fixes to strategic 3-month moves.
See where your overall score can reach in 90 days if you follow the plan — and what that means for direct booking share.
A complete, professional audit report sent straight to your email — ready to share with your team or use as a roadmap.
Reach out to our team on WhatsApp and we'll answer any questions and get your audit started right away.
"I had no idea my free website was costing me so much in lost bookings. The report showed exactly which pages were missing and what my OTA commission bill actually looked like. We fixed the GMB profile in a week and enquiries went up noticeably."
"The action plan was the best part. Instead of just telling me what's wrong, they ranked every fix by revenue impact. I knew exactly what to do first. Within 30 days we had our first-ever direct booking from Google — no OTA commission."
"We always knew our social media was weak but never acted on it. The report put a number on it — 8/100 — and that was the wake-up call. We created our Instagram and posted the rooftop photos they suggested. Enquiries from Instagram in the first week itself."
"Our TripAdvisor page had zero reviews even though we'd been running for 4 years. The audit flagged it immediately. We started asking every checkout guest to review there — within 6 weeks we had 40+ reviews and our bookings from international guests picked up noticeably."
"I was skeptical at first. But the report gave us a clear score — 34 out of 100 — and a specific list of what to fix. We spent two weekends following the quick wins. Our Google profile clicks doubled and we started getting direct calls from guests who found us on Search."
"The section on our website was brutal but honest. We had a Grexa template with no rooms page and no pricing. We got a proper website built within 3 weeks of receiving the report. First direct booking came in on day two of going live. Paid for everything right there."
"What surprised me most was how much commission we were losing without realising it. The report calculated it clearly — over ₹90,000 a month just going to OTAs. That number alone convinced me to invest in fixing our digital presence. Best decision we made this year."
"I had no idea my free website was costing me so much in lost bookings. The report showed exactly which pages were missing and what my OTA commission bill actually looked like. We fixed the GMB profile in a week and enquiries went up noticeably."
"The action plan was the best part. Instead of just telling me what's wrong, they ranked every fix by revenue impact. I knew exactly what to do first. Within 30 days we had our first-ever direct booking from Google — no OTA commission."
"We always knew our social media was weak but never acted on it. The report put a number on it — 8/100 — and that was the wake-up call. We created our Instagram and posted the rooftop photos they suggested. Enquiries from Instagram in the first week itself."
"Our TripAdvisor page had zero reviews even though we'd been running for 4 years. The audit flagged it immediately. We started asking every checkout guest to review there — within 6 weeks we had 40+ reviews and our bookings from international guests picked up noticeably."
"I was skeptical at first. But the report gave us a clear score — 34 out of 100 — and a specific list of what to fix. We spent two weekends following the quick wins. Our Google profile clicks doubled and we started getting direct calls from guests who found us on Search."
"The section on our website was brutal but honest. We had a Grexa template with no rooms page and no pricing. We got a proper website built within 3 weeks of receiving the report. First direct booking came in on day two of going live. Paid for everything right there."
"What surprised me most was how much commission we were losing without realising it. The report calculated it clearly — over ₹90,000 a month just going to OTAs. That number alone convinced me to invest in fixing our digital presence. Best decision we made this year."
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Thank you. Our team will reach out to you on WhatsApp or email within a few minutes to confirm your audit and process payment. Your report will be delivered instantly after that.
It is a comprehensive report that evaluates every aspect of your hotel's online presence — including your website, Google Business Profile, social media accounts, OTA listings, guest reviews, and direct booking readiness — across 6 dimensions and 50+ checkpoints. You receive a scored report with specific gaps identified and a prioritized action plan.
Your complete audit report is delivered instantly once your payment is processed. You'll receive it directly in your inbox — no waiting, no delays.
Just your hotel name, city, and website URL (if you have one). Our team does the rest — we look up your Google profile, OTA listings, social accounts, and reviews manually and through our audit process. You don't need to share any login credentials.
This is a one-time report with no subscription and no recurring charges. Reach out to us on WhatsApp and we will get your audit started right away.
That is perfectly fine — and quite common. The audit evaluates 6 dimensions of your digital presence, and a website is just one of them. Your Google profile, social media, OTA listings, guest reviews, and direct booking readiness will all still be assessed and scored. The report will flag the missing website as a priority action, but there is plenty of value in the other five sections regardless.
Yes. After receiving your report, you can choose to work with DirectBookingLab.com to implement the fixes — including building a professional hotel website, setting up a booking engine, managing social media content, and improving your OTA profiles. These are separate services, and we will share details only if you are interested.